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Short Haul Sherpa™ Launched for Active Parents - Diaper Backpack Great for On-the-Go Families
by Anonymous



April 29, 2004 -- In response to consumer demand, the inventors of the original 4-in-1 Baby Sherpa™ are adding to their product line with the launch of the Short Haul Sherpa™ - a version that packs the same punch as its larger sibling.

“Active parents loved the features of Baby Sherpa™ but wanted something smaller for shorter trips or for a toddler tote,” said CEO, Heather Campbell-Dewar. “The result is Short Haul Sherpa™ - a diaper gear backpack that outpacks the competition through all of the life’s journeys – short or long.”

The sleek, comfortable and durable diaper backpack is technically designed with ergonomic and unique features at ¾ scale of the original Baby Sherpa. It will be launched at the upcoming Juvenile Products Manufacturing show May 3 –5 in Dallas, Texas. With all the great features that make Baby Sherpa™ so popular, Short Haul Sherpa™ comes fully equipped with:

·Uniquely integrated soft-sided cooler
·Parent pouch & key clip, pacifier & toy clips
·Modular insulated bottle pocket & water bottle holder
·Heavy duty molded lug handle & oversized change pad
·Accessory pouches for cameras, PDAs, cell phones or sunglasses
·Ergonomically designed padded shoulder straps, sternum strap

“We’re committed to addressing the lifestyle needs of active families,” said Campbell-Dewar. “With the development of the ruggedly constructed Short Haul Sherpa™, parents can feel confident they’re making a quality, long-term investment.”

Both Sherpas are available in navy and black through leading retailers and distributors nationwide, as well as online at www.babysherpa.com . Prices start at $85.

Baby Sherpa™ is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. Founded in 2002, Baby Sherpa™ has received various juvenile product awards for excellence and innovation. They have offices in Wheaton, Illinois and Stony Mountain, Manitoba, Canada.

For further information: Heather Campbell-Dewar, 1-888-333-3424 www.babysherpa.com




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